The Business Development unit manages private-public partnerships as part of SANParks’ commercialisation strategy. Public Private Partnerships (PPPs) allow the private sector to perform an institutional function on behalf of a state entity, using state assets on an exclusive basis. They provide SANParks with product and price differentiation to accommodate different market segments and have proved an effective funding and development model. SANParks’ Business Development unit implements and manages this substantial range of public private partnerships with the dual aim of maximising opportunities for SANParks’ financial independence and enabling socio-economic development.

The Corporate Communications unit manages internal and external communication with various audiences and is a crucial support function to the entire organisation, but to the Tourism division in particular. Various traditional and digital channels are used to communicate with, inform and receive feedback from the public.

The Marketing unit positions parks, raises awareness, and generates sales. As part of its mandate to initiate and implement activities that contribute towards “Improved Tourism Performance”, the Marketing unit implements various campaigns via broadcast, digital and social media, and projects.

The Revenue and Yield unit monitors revenue generated by tourism and regulates tourism standards across the organisation.

The Visitor Services unit provides meaning and direction to the visitor experience and regulation, and coordinates tourism research in the organisation. The Visitor Services unit manages or assists with content of numerous interpretation displays in parks that promote cultural heritage.

The Wild Card Programme is SANParks’ loyalty programme through which the public can affiliate themselves to the parks and to conservation.