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 Post subject: Earth warming.
Unread postPosted: Mon Mar 18, 2013 12:14 pm 
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Artikel in Beeld 16 Maart 2013.

Klag teen reklame oor klimaatsverandering misluk

Elise Tempelhoff

Die departement van omgewingsake het met ’n advertensie oor klimaatsverandering net sy plig gedoen om verbruikers in te lig oor wat hulle te wagte kan wees as Suid-Afrika se water opraak.

Só het die Gesagsliggaam vir Reklamestandaarde (GRS) bevind nadat prof. Philip Lloyd, ere-hoogleraar van die energienavorsingsentrum aan die Universiteit van Kaapstad, ’n klag oor die advertensie by die GRS ingedien het.

Lloyd het beweer die advertensie, wat ’n dorre woestynlandskap uitbeeld, oortree die gesagsliggaam se kode deurdat dit “oneerlik, ongefundeerd, misleidend en onakkuraat” is.

Die bewoording van die advertensie lui: “Meer klimaatsverandering beteken minder water.”
In die onderskrif by die advertensie staan: “Die aarde se temperatuur styg. As ons nie ons deel doen nie, sal dit ernstige gevolge vir ons waterbronne inhou wat nie goed is vir ’n vasteland wat reeds ’n tekort aan water ervaar nie.”

Lloyd het aangevoer die advertensie maak mense onnodig bang oor die gevolge van klimaatsverandering. Hy het ook aangevoer dit is ’n oordrywing van die waarheid en dat dit Suid-Afrikaners se vertroue ondermyn in pogings wat die sakegemeenskap aanwend om sy ekologiese standaarde te verhoog.

As Suid-Afrika en China se bydrae tot klimaatsverandering met mekaar vergelyk word, sal niks wat Suid-Afrika doen ’n verskil maak nie. Suid-Afrika dra net 1% tot die koolstofdioksied in die atmosfeer wêreldwyd by, het Lloyd gesê.

Die departement van omgewingsake verwelkom die GRS se bevinding, het Albi Modise, woordvoerder, gesê.
“Die departement bly daartoe verbind om mense voortdurend bewus te maak van die gevolge van klimaatsverandering.”


Charge against publicity about Climate Change fails.

Elise Tempelhoff

The authority governing the Publicity Standards has ruled that the Department of Environmental Affairs has done its duty towards the public of South Africa by informing them what the result would be should the water supply run out, this followed a charge laid by prof. Philip Lloyd, honorary professor of the energy research centre of UCT against an advert placed by the DEA.

Lloyd alleged that the placed advert indicating a barren landscape was Lloyd contravened the code regulating publications in that it was ‘dishonest, unfounded, misleading and inaccurate”.

The wording of the advert was “ More climate change means less water”.

The caption of the advert stated: “ The earth temperature is increasing. Our water resources will be badly affected if we do not do our share, which will be to the detriment of our continent, which is already suffering a water shortage.

Lloyd alleged that the advert would unnecessarily cause public anxiety regarding the result of earth warming. He also stated that it was an over exaggeration of the truth and that it would undermine the efforts applied by the business society to increase their ecological standards.

He also stated that nothing done by South Africa in comparison to that of China would have any effect on climate change. South Africa contributes 1% of carbon dioxide to the atmosphere.

Albi Modise spokesperson of the DEA said that the DEA welcomed this ruling “the Department is committed to continually keep the people informed about the effects of earth warming”.

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Done 144 visits to National Parks.
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