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Media Release: KNP enhances information dissemination for tourists
Date: 20th September 2013
Information broadcast in the Kruger National Park (KNP) will as from yesterday, 19 September 2013, get better as the KNP’s GM: Communications and Marketing, William Mabasa officially received 27 flat television (TV) screens on behalf of Management, from Phillip Fourie, Head of Safety and Sustainable Development, for Anglo American’s thermal coal business at Paul Kruger Gate.
The TV screens are meant to enhance information dissemination to tourists in the Park at a much quicker rate; by making use of text, images, audio and video. The screens have been installed and are already in use at the gate and camp receptions.
With the use of information communication driven technology fast spreading in almost all spheres of human, social and economic endeavours; Anglo American came on board after indicating to Park Management, their interest in contributing to the conservation and tourism initiatives. The idea of donating the TV screens to the Park was born.
“The expectations from the public are changing, they want the speed on access to information; they want prompt delivery of the answer, rather than guidance or instruction. We were looking at introducing the kind of communication and marketing tool which would afford us a chance to communicate in an interactive way with our tourists, when Anglo American responded positively,” indicated Mabasa.
Philip Fourie commented: “We see the handover of the screens today and the signing of a memorandum of understanding as the beginning of co-operation between the two organisations – for the benefit of the country. Anglo American believes that the impact of mining should be positive and to the benefit of South Africa, its people and the environment. We look forward to a successful partnership with Kruger National Park”.
Amongst others, the TV screens product publishes content such as updates on the developments of the Park, park rules and regulations, emergencies like road closures, park events and campaigns, scientific research and other projects, rare animal sightings and more.
“Like broadcast media, these TV screens will allow us to disseminate information on time; allowing tourists to respond by either making follow-ups with our front office staff or contacting the relevant park officials for more information;” concluded Mabasa.
The KNP’s Regional General Manager – Marula Region, Ms Lucy Nhlapo signs the memorandum of understanding between the two organizations at the event today. Looking on are: from back clockwise, Anglo American’s Head of Mining and Technical Services, Mr Ranganai Chinamatira, Head of Safety and Sustainable Development, Mr Phillip Fourie and from front clockwise are KNP’s GM: Communications and Marketing, Mr William Mabasa and Anglo American’s Head of Property and Estates Department, Mr Dawie Smit (right).
Mr William Mabasa together with Mr Phillip Fourie, Mr Wally Tollemache (GM: Anglo American’s Zibulo Colliery), and Ms Lucy Nhlapo unveil the TV screens at Paul Kruger Gate Reception.
Anglo American is involved in a series of projects aimed at the responsible management of environment; hence its interest in the South African National Parks’ initiatives, specifically the ones in the KNP.
KNP and Anglo American staff members come together at the TV screens handover function, signalling the beginning of a partnership.
South African National Parks (SANParks) Kruger National Park Communications
Tel: 013 735 4262
GM: Communications and Marketing, Kruger National Park
Tel: 013 735 4363, Cell: 082 807 3919