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Media Release: SANParks inspire thousands to enter magazine treasure hunt
Date: 21st August 2012
The beauty of South Africa’s national parks has been highlighted by a virtual treasure hunt staged by the country’s top travel magazine go! and Weg. The competition, with a total prize value of more than R600 000, has grabbed the attention of thousands of readers. To date, more than 36 000 entries have been received.
Each month, the magazine publishes clues for the Hide-and-Seek / Wegkruipertjie hunt to entice readers to discover in which national park the grand prize, a Mahindra XUV500 with accessories to the value of R355 000, has been hidden. With the August issue currently on shelves countrywide, nature lovers still have two chances to win prizes such as 4x4 accessories, camera equipment, gift vouchers, binoculars and SANParks holidays, and the grand prize of the 4x4 vehicle.
“Hide-and-Seek fever has taken the country by storm,” says editor-in-chief Barnie Louw. “We have been overwhelmed by the public response. We have had extensive feedback from readers telling us how the whole family has become involved in the search for clues. We wanted to inspire people to embrace our national parks and realise how incredibly privileged we are as South Africans to have nature’s bounty right on our doorstep. I would like to encourage the public to keep submitting entries as there are further clues in the September issue and still loads of prizes to be won.”
According to SANParks General Manager, Sales and Marketing Bheki Zwane they are delighted with the response to the competition. “It is encouraging that thousands of South Africans have taken the opportunity to once again explore our 21 national parks. I have to congratulate the magazine on the innovative way it has structured the competition. It is extremely well researched and has led readers to rediscover not only the incredible scenic beauty of our parks,” says Zwane, “but also to learn more about their history, culture and archaeology. Parks do not operate within a vacuum but carry the footprints of their inhabitants of many years ago. From the Kruger National Park in the north to Table Mountain National Park in the south, our national parks are a legacy we should conserve for future generations.”
The final set of clues will be published in the September issues of go! and Weg magazines, on shelf from 13 August 2012. Additional clues are provided on the magazines’ websites and Facebook pages, or watch Expresso weekday mornings on SABC3. Entries close 15 September 2012 and winners will be announced on 24 September 2012.
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