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Media Release: The final countdown for Table Mountain

Date: 30th June 2009

You have seven days left to cast your vote for Table Mountain in the New 7 Wonders of Nature campaign.

You have seven days left to cast your vote for Table Mountain in the New 7 Wonders of Nature campaign. Currently sitting at number 7 in its category, the majestic icon needs your votes to boost its position before Tuesday July 7, when voting closes.

Table Mountain soared to number five, but now sits at number seven in the New 7 Wonders of Nature global rankings, rocketing 22 places from its previous position of 29 three weeks ago. It is now officially ahead of legendary mountains such as Mount Everest, K2 Mountain and Mount Kilimanjaro but is behind other popular sites including Mount Olympus in Greece and Vesuvius Volcano in Italy.

Well-loved and respected South African celebs and sports stars have shown their support for the cause. The Archbishop Desmond Tutu, comedian Marc Lottering, radio DJ Natalie Becker and the Proteas cricketers have all cast their vote for Table Mountain.

To qualify for the next round, Table Mountain needs to be ranked in the top 11 of its category - mountains and volcanoes - which has 36 fellow nominees. Table Mountain is currently ranked seventh out of 37. Other categories include seascapes, lakes, islands, ice formations, waterfalls and forests.

The New7Wonders Foundation in Zurich, Switzerland announced in January 2009 that Table Mountain was one of 261 magnificent natural sites from 222 countries to have made it through to the second round in this global race to name the New 7 Wonders of Nature. The New 7 Wonders of Nature will be determined by votes from the public.

The public can vote online at www.votefortablemountain.com or by calling 0041 77 312 4041 and selecting Table Mountain’s three-digit code which is 332. Calls to the New 7 Wonders Swiss mobile voting number will cost R3.29 a minute in peak times (7am – 7pm) and R2.92 a minute off-peak (7pm – 7am).

Voting to select the top 77 sites (11 per category) runs until July 7 this year. Thereafter a panel of experts will select the 21 finalists (3 per category) - these will be announced on July 21 when the third and final phase of voting will begin. The official New 7 Wonders of Nature will be revealed in 2011.

Contact the Cableway on (021) 424 0015 for information.

Issued by:
Splash PR & Media Consultants on behalf of Table Mountain Aerial Cableway

Inquiries:
Emma Mcadam, (021) 790 9911 or 082 567 1400, emma@splashpr.co.za

Comments:
Collette Van Aswegen, Marketing Manager, (021) 424 0015 or 082 334 5120, collette@tablemountain.net

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